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MapAnything is a Geo-analytics platform with a twist. The core business of the company is to drive productivity for business users on the Salesforce or ServiceNow platform. In addition to providing location-based visualizations and workflows, the company has focused on embedding the concept of “Where” into their client's business environment. Once customers started to realize the productivity and revenue impact of the map, it was a natural extension to focus on moving assets and vehicles, and thus MapAnything Live was born.
They approach it leveraging something called “Telematics 2.0,” by extending telematics technology into customer engagement systems to improve field worker productivity and overall customer experience. Through their 8+ years working on Salesforce, they took a new approach to telematics leveraging the information their clients were already collecting for cost, safety and compliance and then incorporating it into their everyday workflow.
We took a different approach and embedded the telematics into the system of record for our client’s business
The company’s gold partnership with Salesforce and their status as a Salesforce Ventures company has acted as a segway into diverse industries and has kept their services customizable. “MapAnything has made the most of this partnership given everyone’s need to understand things in a location set,” said Stewart. They incorporate Telematics seamlessly by considering it as a natural extension of their solution offerings. For instance, MapAnything is assisting Cardella Waste, a construction waste management company, to capture revenue with Telematics as opposed to just cost and compliance. Apart from the Telematics services, the company also uses the information received from the vehicles to update or create new Salesforce records, and takes actions based on the real-time position of vehicles.
Once a solution is sold to the client, MapAnything holds their hand, taking an enterprise SaaS solution approach. The firm applies an engagement model where it understands the customer’s project objective and rolls out a plan, differentiating from some telematics suppliers who just want to sell devices and data plans.
The company aims at offering more fleet management tools at Dreamforce this year to further their strategic partnership with GM, and continues to expand on their “Business Logic Engine” using Telematics to modify records of real-time data. This super bowl event organized by Salesforce will also include the introduction of indoor mapping by MapAnything. The company also hopes to expand their R&D staff based out of Atlanta to ensure the enhancement of their products and services. The company lives and breathes innovation and prefers their customers to drive the product development.